After graduating from the University of Winchester in 2010, with a degree in Film Studies and Film and Cinema Technology, I created Breaking Point Flix as a music video label which would attempt to transend the constraints of low-budget filmmaking and create concept based videos for a variety of clients and purposes. I have always been a great fan of music videos and grew up admiring the work of music video "auteurs" like Spike Jonze, Michel Gondry, Jonathan Glazer and Mark Romanek. We have reached a point now where music videos are a greater marketing tool then they have ever been previously. With the affordability of high quality equipment combined with social media and internet databases, it is of greater importance to an independent band then ever before to create a good high quality marketing tool. This has however created wide spread laziness, with videos often becoming a succession of pretty images with little purpose or meaning, essentially, a moving slideshow. What Breaking Point Flix seeks to be, is a label that believes in concept and entertainment. But all of that aside, I just want to make cool videos that people don't tune out of after 30 seconds.